Design, development and consulting since 2011
We design the thing that ends up in someone's hand, and we build the marketing that goes with it. The item, the postcard and the email all say the same thing and send people to the same place.
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The idea
Most promotional items are the end of the conversation. Someone takes the tote or the cap, likes it, and that is where it stops. There is no way back to you and no way to tell whether it did anything.
It does not have to stop there. Print a QR code on the item and it becomes a way in. Give a named person a PURL instead, a personalized URL that belongs to that one recipient, and the page they land on already knows who arrived. Either way the item stops being a giveaway and starts being a step.
Then the rest of the campaign lines up behind it. The direct mail piece carries the same artwork and the same code. The email carries the same offer and the same link. The landing page finishes the job, and it can hand people back to the item with a reorder, a sign-up or a second offer.
The point is simple. One campaign, one message, one destination, in print and on screen at the same time. And because every route runs through a page you control, you can see what people actually did.
Services
Five things, and they are usually one job.
01
We design items that are worth keeping and that still look like you: the artwork, the colors, the placement, the choice of product. If the item is going to carry a code, we design around the code from the start instead of dropping it on at the end.
02
This is the part most people skip. We put a QR code or a PURL on the item, build the landing page it opens, and match the direct mail and the email to the same look and the same offer. Print and screen stop competing and start pointing the same way.
03
We build sites that read well on a phone, load quickly and say what they need to say. A campaign landing page, a few pages, or a whole site. The writing and the layout are part of the job, not an extra.
04
When there is something to sell, we build the store around it: the catalog, the product pages, checkout, and the small operational details that decide whether an order is easy to fulfill. Company stores and one-off campaign stores both fit here.
05
Sometimes the work is deciding what to do rather than making it. We will look at what you already have, say plainly what is worth keeping, and help you pick the next thing. You can hire us for that alone.
How we work
We keep the client list small on purpose. That is the only way to stay close enough to a project to be useful, and it is why we would rather be a partner than a vendor. You talk to the person doing the work.
New clients almost always arrive by referral, from someone we have already worked with. If you found your way here another way, that is fine too. Write to us and tell us what you are trying to do.
Transition Design LLC started in 2011 and has been doing design, development and consulting work ever since.
Contact
The best way to reach us is email. Tell us what you are making, who it is for, and roughly when you need it.
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